Paid Search
Google and Microsoft Ads built around your business, not a template.
I plan and run paid search for service-based businesses, from keyword research to qualified leads.
Search Audit
Channels
Where your customers are searching
Google Ads
The world's largest search platform, where most of your customers start looking. From Search campaigns to YouTube, I build a structure designed to get you the best results.
Microsoft Ads
Don't forget Bing. A powerful channel reaching an audience your competitors often miss. I build campaigns that capture high-intent searches, often at a lower cost per click. Great for B2B audiences.
Why businesses trust me with their search budget
Award-winning search strategy.
My search strategy helped win an APAC Search Award and cut enquiry costs by 35%.
No wasted spend.
Keywords, match types and negatives come from research, not automation.
Tracking you can trust.
Every lead, call and sale is tracked, so the budget goes to what works.
One expert, start to finish.
The person who builds your account is the one who manages it.
Process
How I manage your search campaigns
01
Research
Keyword, competitor and search demand research across Google and Microsoft before anything is built.
02
Structure
An account structure designed around your services, locations and margins.
03
Ads
Ad copy written for your customers.
04
Bidding and budgets
Bid strategies and budgets tied to your KPIs, not platform defaults.
05
Optimisation
A clear action plan, followed consistently, with every optimisation made in line with it. Never set and forget, never reactive.
06
Reporting
A live dashboard, monthly report and quarterly review against your KPIs.
